Vision

To bring together influencers and brands on one platform for smooth and easy collaborations.

The idea is to provide a structure that is transparent and simple for brands and influencers while optimizing their digital journey. Moreover, this structure is essential as it gives a platform to influencers to collaborate with brands for quality content. This is a stepping stone to validating influencing as a valued profession.

Mission

To establish an effective virtual platform to set up authentic influencer and brand collaborations.

The sole purpose of this platform is to make a difference in the industry and give a new direction to influencer marketing. Networking is important in this industry. Hence, we derived an efficient platform for influencers and brands to make direct contact and maximum transparency

The second layer is to connect the right influencers with the right brands to make influencer marketing campaigns effective. This is carried out by our software that understands and analysis the brand's requirements, influencer profiles, the influencer community and the influencers intent for the collaboration. Lastly, the industry can only thrive on authentic and rich content. Therefore, through incentivization, we enable valuable content creation.

We believe
Making a difference
Influencer marketing has been a buzzword for a while now as it has changed the way the world consumes content. Due to this the influencer community as well as brands have evolved and expanded massively, which seems to have blurred the experience. YellowCollar believes to bring a silver lining to these blurred lines. A seamless transition where brands and collaborators stand out.
Authenticity
In a digitally advanced era standing your ground and evolving with the market speed is a bold move. Finding genuine collaborators, transparent processes, and not being heavy on the pocket is difficult. YellowCollar is an idea to make the influencer marketing industry a transparent process.
Perseverance
Influencer marketing is not a ‘Eureka’ phenomenon. It takes a lot of time, consistency, and authenticity to make consumers believe in your brand. The key is to be consistent and follow a structured strategy. YellowCollar values this consistency with its seamless platform and makes you focus only on the important aspects like collaboration and business.
Knowledge
Our virtual world has developed rapidly. This advancement has resulted in constantly unlearning and learning new aspects, structures, and markets. YellowCollar believes in the process of nurturing each brand’s and creator’s growth process, by learning and adopting new strategies.
Get in Touch.
Contact us at: +91 8130013609
Follow YellowCollar:
@ Yellow Collar. 2022.